The 2016 Allianz Arts & Business NI Awards will be produced by Lynsay-Erin Mercer, she believes that this year’s theme ‘Variety’ is captured in her concept and design, which as a finished product evokes various responses when explored through the universal language of touch.

For Lynsay-Erin cradling one of her sculptures is a participatory experience unique to the individual holding it, which expresses the versatility of creative interpersonal relationships in business.

Each award is a representation of an idea translated from a thought into a tangible object, and much like the birth of a business is organised and constructed, only brought to life when each component comes together working successfully as a whole.
— C.Murray http://www.artsandbusinessni.org.uk/news/2015/11/03/allianz-arts-and-business-ni-awards-2016-artist-appointment/

Theme Variety, relationship between arts and business, clay animation of Allianz Arts and Business Awards 2016